About The Founder

I’m totally bananas about being part of Colorado’s wild and wonderful mountain athlete community! Although my first fuel batch attempt was in January 2024, it wasn’t until after a gnarly injury, I dove headfirst into crafting the ultimate endurance fuel. More than a year of kitchen chemistry and formula magic later, bam—my deliciously quirky products hit the market. Why “Its Bananas”? Because mountain sports are more than just a hardcore body test—they’re a wild, joyful, soul-searching adventure. And honestly? It’s all a little bit bananas, in the best way possible!

A man running on a rocky mountain trail, wearing a yellow t-shirt, black shorts, red running shoes, sunglasses, a hat, and holding a timer, with green mountains and a valley in the background.

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